Category: Category 2


  • Introduction Media is decisive in shaping public perception, behaviour, and motivation. Among its many influences, subliminal motivation is a subtle yet impactful technique used in advertising, entertainment, and communication. Subliminal motivation refers to the media delivering messages below the threshold of conscious awareness, aiming to influence attitudes, desires, or actions without the individual’s explicit realisation.…

  • The Psychology of Emotionally Charged Language

    Emotionally charged language refers to words and phrases that evoke strong feelings in the reader or listener. This type of language plays a crucial role in communication, influencing perceptions, attitudes, and behaviours. Understanding the psychology behind emotionally charged language can help individuals recognise its impact and use it more effectively in various contexts. Emotional Resonance…