Category: Category 3


  • Subliminal messaging refers to sending signals or messages below the threshold of conscious perception to influence thoughts, behaviours, or attitudes without the individual’s explicit awareness. While the concept has fascinated psychologists, marketers, and ethicists alike, it raises significant ethical questions regarding autonomy, consent, and manipulation. Historical Context and Applications Subliminal messaging gained widespread attention in…

  • Persuasion is fundamental to human communication, influencing decisions, behaviours, and attitudes. While overt persuasion is straightforward and obvious, hidden persuasion operates subtly, often without the individual’s conscious awareness. Understanding the power of hidden persuasion is crucial for recognising when it is being used and employing it ethically in various fields such as marketing, politics, and…